In shopping for a web site, you will find that one size does not fit all. Your business may require a very large or complex site. For other businesses, less may be more. A consultation with a professional designer can help you determine exactly what kind of web presence you need. To start the process, you might compare the following three general categories:

Brochure Sites

You could think of a brochure site as your online elevator speech. Usually, it's a single page that scrolls vertically, with same-page links to several sections or topics. This option is ideal for a personal page or an event announcement, but is also a good way to get your business online initially if you're working on a tight budget.

Standard Sites

A good news story answers five basic questions: Who, What, Where, When, and Why. A good web site tells a story, too. Most organizations require five pages to fully tell their stories: "Home," "About," "Services/Products," "References/Testimonials," and "Contact." Yours may need additional pages such as "FAQ" or "Pricing." In general, though, a standard site is between five and 10 pages. A standard site may also include a PayPal shopping cart. If your business requires a more robust cart or more than 10 pages, a premium site may be the best option.

Premium Sites

A premium site is anything you want it to be, without limitation. If yours is a complex business or if it includes a large online store, you may find that a brochure or standard site doesn't provide the depth you need. A premium site gives you an unlimited number of pages with which to tell your story and interface with your audience.